Marketing for businesses has become a lot more complex over the last few years. The purpose of marketing is to convince a targeted audience to take an action. The problem is that there is too much information available to this audience now. There are too many factors coming into the decision making process. The key now is to curate this information so that the right stuff is getting to your potential clients at the right time. This is why creating an inbound marketing strategy is going to be helpful to you. Here are ten tips to get you started.
- Do your research
Begin by defining what you want for your business. Having set goals for your company and what you want to achieve will help to create a strategy that is conducive to achieving desired results. Look into your industry so you can keep up with emerging trends and remain competitive in the market. Also get to know your customers. What do your clients want? How can you serve them better?
- Utilize SEO
Being easy to find boosts the success of your inbound marketing. Use key words to make your content more popular in search engine rankings. Create content that is dynamic and interactive. This means using key words that lead to other content you have created. The point is to draw the customer in by firstly being top of the search results and then providing enough linked information to answer whatever your customer was looking for.
- Content and Blogging
The success of blogging as a tool for inbound marketing is undisputed. Create premium content that requires your audience to sign up and update them regularly to start seeing positive results. Make sure your content answers your clients’ questions and directs them to your business as their go to option.
- Communicate with your leads
Once the people start signing up, figure out the best way to start a conversation. Consider who your clients are and what they expect of communications from your end.
- Improve your content
In line with developing a conversation with your clients also ask them for input. Make the communication two sided. Use their feedback to improve your content to generate even more interest.
- Observe others
Keep a close eye on competition and what marketing tactics they employ. You can use this to take cues for your own strategy. If something seems to work for others in your industry then it most like will for you as well.
- Invest well in representation
A high quality, well designed website is not only impressive and reassuring but also helpful. A site that is easy to use is one that will see repeated traffic. Invest as such in all your content outlets. Consider consulting professional web designers.
- Promote your website and content
You can have the best content but if no one knows it exists, it fails in marketing your business. Add a link to your website on your default email signature for instance. Have links to all your outlets on anywhere you are represented. Share your content on forums and social media. Use social proof to create credibility by displaying customer reviews.
- Direct traffic with Calls-to-Action
Having calls-to-action on your homepage helps convert traffic into possible leads. Use these to get your clients to respond and explicitly direct them to where you want them to go.
- Measure and monitor
Tools like Google Analytics can help you get more insight into your inbound traffic. Use them to understand what sources are driving people to your content. They can also show you who is visiting your site, what content is most popular and how much time they stay on your site.